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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Master essential performance metrics, build realistic datasets, and calculate ROI, ROAS, CPA, and break-even points with confidence in this focused course. Learn to benchmark channels, design clear dashboards, and create concise executive reports that drive smart budget allocation and optimization decisions. Gain practical skills to communicate results, plan tests, and improve results every quarter.

Elevify advantages

Develop skills

  • Build ROI dashboards: turn raw channel data into clear, executive-ready views.
  • Calculate CPA, ROAS, and ROI: quickly judge channel profitability and trade-offs.
  • Design smart budget shifts: reallocate spend using guardrails and test frameworks.
  • Use benchmarks and funnel data: compare channels, spot gaps, and set targets fast.
  • Communicate performance: deliver concise CEO reports with actions and next tests.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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