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Fundamentals of Marketing Course
Discover the core principles of marketing with our Course on the Basics of Marketing, created for professionals aiming to succeed. Learn how to pinpoint your target market, mastering segmentation, demographic breakdowns, and understanding customer lifestyles. Create strong marketing mix strategies, covering products, promotion, distribution, and pricing. Improve your skills in tracking performance, managing budgets, and developing new products. Get insights into market research, SWOT analysis, and setting clear and achievable marketing goals. Take your marketing knowledge to the next level today!
- Become an expert in market segmentation: Easily find and focus on specific customer groups.
- Build strategic marketing mix: Create effective product, price, distribution, and promotion strategies.
- Analyze performance data: Use information to measure and improve marketing results.
- Conduct cost-benefit analysis: Make the most of marketing budgets for the best returns.
- Find unique selling points: Emphasize product qualities that make it stand out in the market.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Discover the core principles of marketing with our Course on the Basics of Marketing, created for professionals aiming to succeed. Learn how to pinpoint your target market, mastering segmentation, demographic breakdowns, and understanding customer lifestyles. Create strong marketing mix strategies, covering products, promotion, distribution, and pricing. Improve your skills in tracking performance, managing budgets, and developing new products. Get insights into market research, SWOT analysis, and setting clear and achievable marketing goals. Take your marketing knowledge to the next level today!
Elevify advantages
Develop skills
- Become an expert in market segmentation: Easily find and focus on specific customer groups.
- Build strategic marketing mix: Create effective product, price, distribution, and promotion strategies.
- Analyze performance data: Use information to measure and improve marketing results.
- Conduct cost-benefit analysis: Make the most of marketing budgets for the best returns.
- Find unique selling points: Emphasize product qualities that make it stand out in the market.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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