Executive Strategic Marketing Course
Master executive strategic marketing with a complete go-to-market plan for Brazil’s B2B SaaS space. Learn segmentation, positioning, ABM, product-led growth, KPIs, and risk mitigation to drive measurable revenue and long-term competitive advantage.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Executive Strategic Marketing Course helps you build a focused, defensible growth plan for NexaFlow in Brazil. Learn how to define high-value segments, craft a sharp value proposition and positioning, design product-led and ABM initiatives, set clear 12-month objectives, choose the right channels, track KPIs, and prioritize a realistic roadmap with risk mitigation for consistent, measurable results.
Elevify advantages
Develop skills
- Segment selection mastery: choose high-LTV B2B niches with TAM/SAM/SOM rigor.
- Value proposition design: craft defensible positioning for Brazilian B2B SaaS.
- Go-to-market playbooks: build PLG, ABM, and partner-led initiatives fast.
- Data-driven marketing: set KPIs, dashboards, and experiments that lift ROI.
- Strategic roadmap planning: prioritize quick wins, manage risks, and allocate budget.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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