Marketing Planning & Management Course
Master marketing planning and management for B2B SaaS. Align sales and marketing, build high-ROI digital funnels, set ARR-driven KPIs, optimize SEO, paid media, email, and lead scoring to hit revenue targets with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Planning & Management Course gives you a clear, practical system to hit ARR targets with confidence. Learn how to design aligned funnels, set KPIs, model ACV and CAC, and build realistic conversion waterfalls. You will master channel strategy, lead scoring, automation, dashboards, and testing routines so you can plan, execute, and optimize campaigns that consistently generate qualified pipeline and revenue.
Elevify advantages
Develop skills
- Build aligned sales-marketing funnels: define stages, SLAs, and handoffs fast.
- Model ARR-driven KPIs: turn revenue targets into leads, MQLs, SQLs, and pipeline.
- Design lean digital channel plans: SEO, paid, email, and demand-gen that convert.
- Create practical lead scoring: qualify B2B SaaS prospects with clear rules and signals.
- Optimize CAC and funnels: test, attribute, and refine campaigns with real data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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