Digital Marketing and Communication Course
Master digital marketing for eco-friendly home products: define sharp buyer personas, craft brand messaging, plan multi-channel campaigns, and track key metrics to boost traffic, engagement, and conversions with practical, ready-to-use strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to define a precise buyer persona, analyze competitors in the U.S. eco-friendly home market, and position a sustainable brand with clear, credible messaging. You will plan a focused two-week campaign, choose effective channels, create high-converting content, and set up simple tracking, reporting, and optimization to improve results quickly and confidently.
Elevify advantages
Develop skills
- Buyer persona creation: build precise eco-home profiles in minutes.
- Competitor and market scan: spot U.S. eco-home trends and winning angles fast.
- Brand voice and messaging: craft credible, conversion-ready green positioning.
- Channel and content strategy: align Instagram, email, and site for quick wins.
- Campaign and analytics: launch 2-week promos and track key metrics with ease.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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