Digital Marketing Analytics Course
Master digital marketing analytics for ecommerce. Learn GA4 funnels, channel performance, A/B testing, and reporting that drives decisions. Turn fitness retail data into clear insights, higher ROAS, and conversion-boosting optimization plans.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master essential analytics skills to track performance, measure revenue, and optimize campaigns across channels. In this focused course, you’ll learn to build clean datasets, analyze funnels and user journeys, uncover drop-offs, and design impactful tests. Create clear reports, executive-ready summaries, and actionable recommendations that drive higher conversion, stronger retention, and better return on ad spend.
Elevify advantages
Develop skills
- Funnel analysis in GA4: map user journeys and pinpoint costly drop-offs fast.
- Ecom KPI mastery: track AOV, ROAS, CPA, and LTV for fitness retail growth.
- A/B testing for ecommerce: design quick, reliable experiments that lift revenue.
- Paid media optimization: refine bids, audiences, and creatives for higher ROAS.
- Executive-ready reporting: turn complex data into clear, action-focused briefs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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