Data marketing training
Data Marketing Training gives you the analytical skills to turn raw customer data into smarter campaigns and measurable revenue growth. You will master everything from audience segmentation and A/B testing to attribution modelling and predictive analytics. This is the practical, end-to-end training that modern marketing professionals need to compete.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You will learn how to collect, manage, and activate marketing data across every major channel and platform. The curriculum covers data quality, privacy compliance, customer segmentation, and campaign measurement. You will design and analyse A/B tests, build performance dashboards, and develop personalisation strategies driven by real behavioural data. Advanced modules introduce marketing mix modelling, revenue forecasting, SQL querying, and AI applications in marketing. By the end, you will have the skills to lead data-driven marketing decisions at any organisation.
Elevify advantages
Develop skills
- Audience Segmentation: Build RFM models and predictive audiences that improve campaign ROI.
- Attribution Modelling: Select and justify multi-touch attribution models for any business context.
- A/B Test Design: Structure controlled experiments that produce statistically valid, actionable results.
- Paid Media Optimisation: Apply first-party data and bidding strategies to maximise return on ad spend.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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