Digital PR Course
Master digital PR for advertising: analyze audiences, craft sharp positioning, build integrated campaigns, work with influencers, manage risk, and track KPIs to turn sustainable brand stories into measurable coverage, backlinks, and engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital PR Course shows you how to build targeted personas, audit online presence, and segment audiences for sustainable sportswear brands. Learn to craft sharp positioning, data-backed messages, and SMART objectives, then design integrated earned, owned, and shared strategies. You also practice campaign planning, influencer outreach, measurement, and crisis response using practical templates and clear, repeatable workflows.
Elevify advantages
Develop skills
- Digital PR strategy design: build fast, integrated earned and owned plans.
- Audience and persona targeting: segment runners and eco-buyers with precision.
- Campaign execution: craft pitches, content, and influencer briefs that land.
- PR analytics and KPIs: track backlinks, traffic, and sentiment in clear dashboards.
- Crisis and ethics management: handle greenwashing risks and protect brand trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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