Marketing Statistics Course
This course equips you with expertise in marketing statistics using authentic e-commerce datasets. You will learn A/B testing, regression techniques, diagnostic tools, and reliability assessments, transforming data into compelling insights that managers trust and implement effectively. Explore real-world applications to boost decision-making in advertising, sales, and customer engagement strategies.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to define precise e-commerce queries, create practical datasets, and process customer and sales data through cleaning, transformation, and analysis. Master essential techniques including hypothesis testing, regression analysis, and correlation, applying them to advertising budgets, conversion rates, and customer retention. Develop A/B testing approaches, validation methods, and effective reporting to ensure managers confidently rely on your findings.
Elevify advantages
Develop skills
- Formulate marketing queries by converting business objectives into measurable indicators swiftly.
- Prepare and enhance data by addressing missing values, anomalies, and developing robust marketing variables.
- Implement key statistical tools like t-tests, confidence intervals, and regression for analysing ad budgets, sales, and conversions.
- Conduct validation tests using bootstrapping, sample divisions, and rigorous model evaluations.
- Present findings through concise, executive-friendly reports and A/B testing summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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