External Variables Impact Analysis Course
Gain expertise in analysing external variables' impact on weekly retail demand. Learn to gather, clean, and model signals from weather, macroeconomics, competitors, and calendars, measure their sales effects, and convert statistical findings into practical business decisions. This course equips you with skills for reliable forecasting and data-driven strategies in retail.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to transform weekly retail data and external signals into dependable insights. You will learn data cleaning, feature engineering for holidays, weather, macro indicators, and competitors, building transparent models, reproducible workflows, experiment tracking, and effectively communicating impacts, uncertainties, and recommendations to stakeholders.
Elevify advantages
Develop skills
- Time series retail modelling: build robust weekly demand forecasts quickly.
- External drivers engineering: convert weather, macro, and search data into useful signals.
- Explainable models: apply SHAP and PDPs to explain external variable effects clearly.
- Impact quantification: translate coefficients into straightforward sales and policy impacts.
- Reproducible pipelines: create versioned, ethical, production-ready workflows.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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