Psychology of Communication Course
Gain mastery in communication psychology to create compelling and ethical messages. Explore cognitive and emotional triggers, understand audience behaviour, and apply data-driven strategies for email marketing to enhance engagement, build trust, and increase conversions in your professional work.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical tools to develop clear, high-impact email campaigns. Understand how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, and apply these to create powerful subject lines, mobile-optimised designs, concise body content, and compelling calls to action. Additionally, learn ethical use of emotional triggers, effective framing, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with effective subject lines, body text, and CTAs for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage patterns.
- Leverage social proof and framing techniques to build trust and drive action.
- Conduct A/B testing and track key metrics to refine email campaigns effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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