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Psychology of Communication Course

Psychology of Communication Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with practical tools to develop clear, high-impact email campaigns. Understand how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, and apply these to create powerful subject lines, mobile-optimised designs, concise body content, and compelling calls to action. Additionally, learn ethical use of emotional triggers, effective framing, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.

Elevify advantages

Develop skills

  • Design persuasive emails using cognitive and emotional triggers ethically.
  • Optimise email copy with effective subject lines, body text, and CTAs for quick conversions.
  • Analyse audience data including behaviour, stressors, and device usage patterns.
  • Leverage social proof and framing techniques to build trust and drive action.
  • Conduct A/B testing and track key metrics to refine email campaigns effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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