Marketing Psychology Course
This course bridges psychology and marketing to ethically enhance engagement in mental health programmes. Participants learn choice architecture, message framing, social proof, and privacy-focused design to overcome stigma, boost sign-ups, and promote genuine behaviour change. It equips learners with practical tools to create evidence-based campaigns that improve enrollment and retention while upholding ethical standards.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to create ethical, evidence-based marketing campaigns for mental health services that boost engagement responsibly. Key areas include analysing barriers such as stigma and procrastination, developing clear messaging, optimising user journeys, using social proof ethically, safeguarding privacy, conducting ethical A/B tests, and leveraging data for actionable enhancements in enrollment and retention.
Elevify advantages
Develop skills
- Design ethical choice architecture to build funnels that increase sign-ups effectively.
- Develop persuasive copywriting skills for creating high-converting calls-to-action, ads, and landing pages.
- Map audience psychology by turning stress insights into accurate user personas.
- Apply ethical influence and social proof techniques to build trust without manipulation.
- Conduct data-driven ethical A/B testing to optimise mental health marketing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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