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Marketing Psychology Course

Marketing Psychology Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches how to create ethical, evidence-based marketing campaigns for mental health services that boost engagement responsibly. Key areas include analysing barriers such as stigma and procrastination, developing clear messaging, optimising user journeys, using social proof ethically, safeguarding privacy, conducting ethical A/B tests, and leveraging data for actionable enhancements in enrollment and retention.

Elevify advantages

Develop skills

  • Design ethical choice architecture to build funnels that increase sign-ups effectively.
  • Develop persuasive copywriting skills for creating high-converting calls-to-action, ads, and landing pages.
  • Map audience psychology by turning stress insights into accurate user personas.
  • Apply ethical influence and social proof techniques to build trust without manipulation.
  • Conduct data-driven ethical A/B testing to optimise mental health marketing strategies.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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