Parapharmacy (OTC Health Products) Course
This course equips pharmacy professionals with practical tools to optimise over-the-counter (OTC) health products. Learners will master inventory control, assortment planning, pricing strategies, merchandising techniques, and business analysis using KPIs. Apply these skills immediately to boost sales, improve margins, reduce stock-outs, and enhance patient experience in parapharmacies.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain essential skills in managing OTC health products through this course. Learn to analyse sales data, margins, and inventory levels effectively. Set SMART objectives, build optimal product assortments, and handle supplier relationships. Master pricing strategies, promotional tactics, negotiation skills, shelf layouts, and signage design. Create simple dashboards and review processes to increase sales turnover while minimising stock-outs and obsolete inventory.
Elevify advantages
Develop skills
- Master OTC inventory control using KPIs, forecasting, and quick fixes.
- Develop assortment strategies for OTC categories, SKUs, and product lifecycles.
- Learn pricing and promotions with OTC price bands, margins, and safe offers.
- Plan in-pharmacy merchandising including layouts, signage, and customer messages.
- Perform OTC business analysis with diagnostics, SMART goals, and performance tracking.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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