Laboratory Product Management Course
This course equips you with essential skills in laboratory product management, covering market research, product positioning, pricing strategies, promotional tactics, regulatory compliance, launch planning, KPI tracking, and managing the initial two years of the product lifecycle to succeed in clinical settings.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic systems through this intensive course. Master customer segmentation, value proposition development, solution differentiation with competitive insights, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and product lifecycle management for the first two years.
Elevify advantages
Develop skills
- Lab market research: assess PCR demand size, profile competitors, and identify price signals quickly.
- Lab product positioning: develop clear value propositions, proof points, and differentiation strategies.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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