Tourism Marketing Course
This course equips you with a structured approach to tourism marketing success. Learn to pinpoint your destination's unique selling proposition, select high-potential international markets, design effective campaigns across optimal channels, manage limited budgets efficiently, and monitor bookings to boost your travel business growth and profitability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to identify profitable global markets, set precise goals, and create budget-friendly strategies for tourism promotion. Master destination positioning, content planning, digital channel selection, partnerships with influencers, performance monitoring for bookings, and optimisation using practical tools and actionable steps.
Elevify advantages
Develop skills
- Develop tourism channel strategies to swiftly select top social, OTA, and partner platforms.
- Master traveler profiling to pinpoint one high-value international segment using data insights.
- Craft compelling destination positioning with a unique selling point and strong reason to visit.
- Plan lean campaigns with a 12-month roadmap aligned to strict budgets and key performance indicators.
- Implement simple performance tracking dashboards to optimise bookings and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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