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Hotel Marketing Course

Hotel Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in attracting profitable guests, increasing direct bookings, and maximising occupancy during off-peak times. Master demand forecasting, guest profiling, compelling promotions, search engine optimisation, advertising strategies, online travel agencies, email marketing, social platforms, and conversion techniques. Develop performance dashboards, monitor essential metrics such as average daily rate and revenue per available room, and leverage data insights, experiments, and customer input to optimise marketing efforts swiftly.

Elevify advantages

Develop skills

  • Hotel data analytics: Monitor RevPAR, ADR, and campaign performance for rapid improvements.
  • Guest segmentation: Create detailed personas and customer journeys to drive direct reservations.
  • High-impact offers: Develop seasonal bundles, extras, and upselling methods.
  • Digital channels expertise: Fine-tune SEO, OTAs, email, and social media for higher bookings.
  • Off-peak campaigns: Strategise budgets, trials, and schedules to occupy vacant rooms.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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