Hotel Marketing Course
This comprehensive course equips you with advanced hotel marketing strategies tailored for urban getaway and holiday properties. Delve into guest segmentation, dynamic pricing models, digital marketing channels, effective OTA partnerships, and targeted off-season promotions to enhance room occupancy, revenue per available room, and direct reservations amidst intense competition in the travel industry today.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in attracting profitable guests, increasing direct bookings, and maximising occupancy during off-peak times. Master demand forecasting, guest profiling, compelling promotions, search engine optimisation, advertising strategies, online travel agencies, email marketing, social platforms, and conversion techniques. Develop performance dashboards, monitor essential metrics such as average daily rate and revenue per available room, and leverage data insights, experiments, and customer input to optimise marketing efforts swiftly.
Elevify advantages
Develop skills
- Hotel data analytics: Monitor RevPAR, ADR, and campaign performance for rapid improvements.
- Guest segmentation: Create detailed personas and customer journeys to drive direct reservations.
- High-impact offers: Develop seasonal bundles, extras, and upselling methods.
- Digital channels expertise: Fine-tune SEO, OTAs, email, and social media for higher bookings.
- Off-peak campaigns: Strategise budgets, trials, and schedules to occupy vacant rooms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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