Hospitality Marketing Course
This course equips you with essential hospitality marketing skills for travel and tourism sectors. Delve into hotel SEO, email and social strategies, revenue-driven offers, data analytics, and a comprehensive 6-month action plan to enhance direct bookings, RevPAR, and guest loyalty, especially for boutique and coastal properties.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical strategies to increase direct bookings and revenue in hospitality. Master market research, customer segmentation, positioning, seasonal offers, 6-month channel planning, website optimisation, SEO, email, social media, paid campaigns, analytics, testing, and templates for better results.
Elevify advantages
Develop skills
- Develop hotel revenue offers by creating profitable packages for shoulder and peak seasons.
- Boost direct bookings through website optimisation, SEO, email marketing, and balancing OTAs.
- Implement data-driven marketing by tracking KPIs, testing campaigns, and making quick adjustments.
- Establish guest-focused positioning with clear segments, brand voice, and value propositions.
- Create and execute a 6-month action plan using ready templates, calendars, and checklists.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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