Web Analytics Course
This course equips you with web analytics skills for SaaS success, covering KPI definition, user behaviour tracking, traffic analysis, and A/B testing to improve conversions. Explore segmentation, funnel optimisation, and data-driven strategies that empower product and marketing teams to make informed growth decisions and boost overall performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in setting business objectives, selecting key metrics, and creating effective KPI dashboards in this Web Analytics Course. Master user segmentation, conversion tracking, funnel analysis, and troubleshooting UX or technical problems. Design experiments, validate findings, and produce actionable reports to enhance acquisition, activation, and sustained performance across digital platforms.
Elevify advantages
Develop skills
- Conversion analytics: segment users effectively, track funnels accurately, and resolve UX issues swiftly.
- Traffic insights: evaluate SEO, paid ads, email, and social channels to prioritise high-return investments.
- Experiment design: conduct A/B tests rigorously, validate results statistically, and deploy top-performing variants.
- KPI strategy: establish SaaS-specific metrics, build intuitive dashboards, and set goal-aligned alerts.
- Measurement governance: implement precise tagging, event tracking, and privacy-compliant analytics setups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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