Data analytics training
5/5
Gain mastery in marketing data analytics: clean and process CSV files, calculate reliable KPIs like ROAS, CPA, CTR, segment campaigns effectively, model budget impacts, and deliver clear insights and recommendations to enhance ROAS, conversions, and revenue growth across tech marketing channels. This training builds practical expertise for data-informed decisions.

5.0 in rating
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to load, clean, and validate marketing CSV files, compute essential metrics such as ROAS, CPA, CTR, and conversion rates, perform segmentation and campaign analysis for informed budget choices. You will learn to design experiments, model spending scenarios, and create reports, dashboards, and documentation that transform raw data into actionable, revenue-driven decisions.
Elevify advantages
Develop skills
- Marketing data cleaning: swiftly load, examine, and correct disorganised campaign CSV files.
- Conversion analytics: segment users, validate hypotheses, and evaluate campaign ROAS performance.
- Budget optimisation: model spending patterns, marginal ROI, and intelligent reallocation strategies.
- KPI expertise: calculate CPA, ROAS, CTR, and cohorts using repeatable SQL or Python methods.
- Executive reporting: convert intricate data into concise, decision-oriented presentations and dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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