data analytics training
Gain mastery in marketing data analytics: clean and process CSV files, calculate reliable KPIs like ROAS, CPA, CTR, segment campaigns effectively, model budget impacts, and deliver clear insights and recommendations to enhance ROAS, conversions, and revenue growth across tech marketing channels. This training builds practical expertise for data-informed decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to load, clean, and validate marketing CSV files, compute essential metrics such as ROAS, CPA, CTR, and conversion rates, perform segmentation and campaign analysis for informed budget choices. You will learn to design experiments, model spending scenarios, and create reports, dashboards, and documentation that transform raw data into actionable, revenue-driven decisions.
Elevify advantages
Develop skills
- Marketing data cleaning: swiftly load, examine, and correct disorganised campaign CSV files.
- Conversion analytics: segment users, validate hypotheses, and evaluate campaign ROAS performance.
- Budget optimisation: model spending patterns, marginal ROI, and intelligent reallocation strategies.
- KPI expertise: calculate CPA, ROAS, CTR, and cohorts using repeatable SQL or Python methods.
- Executive reporting: convert intricate data into concise, decision-oriented presentations and dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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