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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Discover how to transform premium granola shoppers into loyal buyers through targeted in-store promotions and activations. Explore category trends, shopper behaviours, and vital market segments, then translate these into SMART goals, robust POS tactics, structured activation timelines, and precise field directives. Conclude equipped to monitor KPIs, troubleshoot challenges, and refine each 8-week cycle for superior outcomes.

Elevify advantages

Develop skills

  • Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
  • Convert shopper insights into actionable plans with precise 8-week POS activation goals.
  • Develop effective POS strategies selecting optimal materials, locations, and non-price promotions.
  • Instruct and manage field teams with clear store guidelines and photo-based audits.
  • Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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