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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Discover how to transform premium granola shoppers into loyal buyers through targeted in-store promotions and activations. Explore category trends, shopper behaviours, and vital market segments, then translate these into SMART goals, robust POS tactics, structured activation timelines, and precise field directives. Conclude equipped to monitor KPIs, troubleshoot challenges, and refine each 8-week cycle for superior outcomes.

Elevify advantages

Develop skills

  • Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
  • Convert shopper insights into actionable plans with precise 8-week POS activation goals.
  • Develop effective POS strategies selecting optimal materials, locations, and non-price promotions.
  • Instruct and manage field teams with clear store guidelines and photo-based audits.
  • Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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