Point-of-Sale Promotion & Activation Course
This course equips you to master point-of-sale promotions for premium granola products. Gain insights into shopper behaviour, craft targeted POS strategies, plan activation calendars, execute field operations effectively, and track key performance indicators to enhance sales, encourage product trials, and secure better visibility in competitive retail settings.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to transform premium granola shoppers into loyal buyers through targeted in-store promotions and activations. Explore category trends, shopper behaviours, and vital market segments, then translate these into SMART goals, robust POS tactics, structured activation timelines, and precise field directives. Conclude equipped to monitor KPIs, troubleshoot challenges, and refine each 8-week cycle for superior outcomes.
Elevify advantages
Develop skills
- Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
- Convert shopper insights into actionable plans with precise 8-week POS activation goals.
- Develop effective POS strategies selecting optimal materials, locations, and non-price promotions.
- Instruct and manage field teams with clear store guidelines and photo-based audits.
- Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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