Media Sales Course
This course equips you to excel in media sales for small and medium businesses. Delve into pricing strategies, inventory types, ad formats, audience targeting, key performance indicators, and compelling proposals. Build intelligent media plans, address client concerns effectively, and seal lucrative advertising contracts with assurance and expertise.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills to design and enhance local media campaigns on web, apps, email, and digital out-of-home platforms. Master audience data analysis, KPI setting, and metrics like CTR, VTR, CPM, CPC, CPA. Develop precise plans for fitness brands, create compelling creatives, price inventory fairly, draft winning proposals, and overcome SMB objections for superior campaign outcomes.
Elevify advantages
Develop skills
- Develop local media plans by confidently allocating budgets, reach, and frequency targets.
- Price media inventory effectively using CPM, CPC, CPA models and bundled packages for optimal revenue.
- Target local audiences precisely with geo-fencing, demographics, and behavioural insights for SMB success.
- Sell media packages proficiently by preparing proposals, managing objections, and closing deals swiftly.
- Optimise ad creatives for DOOH, display banners, and email formats to boost engagement and conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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