Key Account Management Course
Gain expertise in key account management for SaaS businesses. Identify churn risks early, create 12-month account plans, map stakeholders effectively, conduct impactful quarterly business reviews, and implement expansion strategies to safeguard revenue, increase ARR, and transform key accounts into enduring partnerships. This course equips you with practical tools to drive renewals, upsells, and sustained customer value.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Key Account Management Course provides essential tools to safeguard and expand strategic SaaS accounts. You will learn to analyse usage patterns, support tickets, and financial indicators; develop comprehensive 12-month account plans; map key stakeholders; and craft precise communication strategies. Additionally, master techniques for churn prevention, revenue expansion, negotiation skills, and risk monitoring dashboards to confidently secure renewals, upsells, and enduring customer relationships.
Elevify advantages
Develop skills
- SaaS account analysis: analyse usage, support, and revenue data to identify risks quickly.
- 12-month account planning: establish KPIs, milestones, and actionable steps for key accounts.
- Stakeholder mapping: engage CFOs, CIOs, and executives with customised value propositions.
- Expansion strategies: create cross-sell and upsell plans to boost annual recurring revenue fast.
- Risk management systems: develop alerts, playbooks, and reviews to avoid customer churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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