Lead Generation in Sales Course
This course equips you with essential skills for effective lead generation in sales. Learn to precisely define your ideal customer profile, source quality B2B leads from reliable channels like LinkedIn and industry networks, implement smart scoring to qualify prospects quickly, craft high-converting cold email sequences with A/B testing, and monitor funnel metrics for ongoing improvements that increase response rates, booked meetings, and sales-qualified opportunities.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in practical lead generation strategies through this targeted course. You will learn to create a sharp ideal customer profile, identify and rank top 2-3 lead sources, and set up streamlined capture processes. Additionally, develop a robust qualification and scoring framework, design compelling email outreach campaigns, and leverage basic analytics, A/B testing, and feedback mechanisms to enhance performance continuously.
Elevify advantages
Develop skills
- Develop a targeted B2B ideal customer profile focusing on industries, triggers, and buying signals.
- Create an efficient lead scoring system to qualify leads rapidly, route them effectively, and increase sales-qualified leads.
- Identify and tap into high-intent lead sources such as LinkedIn, directories, and specialised industry networks.
- Compose compelling cold emails with concise sequences, A/B testing, and strong calls to action.
- Monitor and optimise lead funnel performance using dashboards, vital metrics, and quick iterations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
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