Visual Merchandising and Store Display Course
This course equips you with visual merchandising expertise for retail success: create striking windows, design efficient store layouts, style walls and fixtures, and develop displays tied to key performance indicators that increase footfall, sales conversions, and average basket value. Transform your entire store into an engaging, revenue-generating brand space.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills in planning attractive windows, building key focal areas, and crafting store layouts that smoothly direct shoppers. Master colour principles, lighting techniques, signage strategies, and product prioritisation, then convert concepts into simple drawings, visual plans, and checklists for teams to implement swiftly, enhancing customer interest and sales results.
Elevify advantages
Develop skills
- Window storytelling: craft seasonal displays that attract crowds and encourage store visits.
- Store layout planning: design customer flow paths, highlight focal zones, and position high-value products.
- Interior display styling: arrange walls, racks, and tables to speed up product sales.
- Visual communication: prepare precise merchandising briefs, sketches, checklists, and schedules.
- Retail KPI alignment: connect visual setups to targets for sales, conversions, and upselling.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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