In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge on shopper behaviour, store layouts, sampling techniques, messaging strategies, KPIs, and cost-effective materials to create, implement, and improve promotions for healthy snacks that boost trials, conversions, and repeat buys.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Improve in-store promotions for healthy snacks via this practical course covering shopper behaviour, store layout, visual merchandising, and fixtures. Discover planning and execution of sampling, creating compelling messages, selecting promotion types, and training staff. Learn basic data collection, key performance indicators, and iteration methods to ensure promotions deliver sales growth and informed decisions.
Elevify advantages
Develop skills
- Design effective in-store snack promotions within retail constraints.
- Optimise store layouts, signage, and fixtures to increase shopper engagement.
- Conduct safe and efficient sampling events that drive sales conversions.
- Monitor promotion KPIs and refine offers using simple data tools.
- Develop persuasive health-focused messages for targeted customer segments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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