In-Store Activation Course
Gain expertise in in-store activations for retail success. Set clear shopper goals, develop effective merchandising and sampling strategies, manage budgets wisely, and monitor KPIs closely. Transform insights into high-return displays, trials, and promotions that boost sales directly at the shelf.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches setting precise objectives, defining shopper profiles, and converting insights into effective in-store strategies. Master visual merchandising planning, budget allocation, vendor management, journey mapping, pilot testing, and KPI tracking to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store strategies swiftly.
- Shopper journey mapping: create effective snack aisle interactions for quick conversions.
- Visual merchandising for snacks: design planograms, endcaps, and secondary displays.
- In-store sampling expertise: manage layout, staffing, and track conversions efficiently.
- Retail KPI monitoring: establish KPIs, run pilots, and optimise activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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