Lesson 1Image management best practices: resolutions, image galleries, colour swatches, image naming for SEOThis section explains image management best practices for fashion, including resolutions, aspect ratios, galleries, colour swatches, and SEO-friendly naming so visuals load quickly and aid conversions and discovery.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging color swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product content standards: template for descriptions, sizing charts, fit notes, care instructionsThis section defines product content standards for fashion, including description templates, sizing charts, fit and styling notes, and care instructions that cut returns, boost SEO, and maintain consistent brand voice.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalizing content for different marketsLesson 3Tagging and metadata: collections, filters, search facets, internal tags for merchandisingThis section covers tagging and metadata strategies for collections, filters, and search facets, plus internal tags for merchandising, enabling flexible campaigns, curated selections, and smooth on-site discovery.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Essential product data model: title, long and short descriptions, price, cost, SKU, barcode, attributes, images, alt text, weight, dimensions, vendor, seasonalityThis section defines a strong fashion product data model, covering core identifiers, pricing, logistics info, and rich content fields so products are uniform, searchable, and prepared for merchandising and fulfilment.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Defining product taxonomy: selecting 3 main categories and 2–3 subcategory structures that fit fashion (e.g., Women, Men, Accessories)This section shows how to create a practical fashion taxonomy, select top categories, define subcategories, and align navigation, filters, and collections so customers quickly locate relevant products.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variant strategy: configurable products vs separate SKUs, how variants map to inventory itemsThis section explains how to structure variants for size, colour, and style, when to use configurable products versus separate SKUs, and how choices impact inventory, reporting, and merchandising options.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, color, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing strategies and markup fields: MSRP, sale price, cost-of-goods, tiered pricing for promotionsThis section details pricing data structures, including MSRP, base and sale prices, cost-of-goods, and tiered pricing, so promotions, margins, and discounts are handled consistently across channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk import/export workflows: CSV templates, required fields, validation, batch image uploadThis section covers reliable bulk import and export workflows using CSV templates, required fields, data validation, and batch image uploads to keep large catalogues accurate and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Attribute modelling: size, colour, material, fit, SKU conventions and barcode useThis section explains how to model attributes like size, colour, material, and fit, set naming conventions, and link attributes to SKU and barcode structures for search, filters, and warehouse tasks.
Standardizing size scales and conversionsDefining color, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
