Category Management Course
Gain expertise in retail category management using practical tools for assortment planning, pricing strategies, promotions, KPI tracking, and store implementation. This course employs a complete breakfast cereals case study to enhance sales, profitability, and customer satisfaction throughout your retail outlets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Category Management Course offers a structured, step-by-step method to develop successful categories, illustrated with breakfast cereals. Participants learn to transform customer insights into optimised product ranges, effective pricing structures, focused promotional campaigns, and actionable store plans featuring KPIs, risk mitigation, and ready-to-use tools applicable across multiple sites.
Elevify advantages
Develop skills
- Shopper insight mapping: convert cereal buyer data into effective retail strategies.
- Assortment optimisation: develop, review gaps, and streamline SKUs for stores.
- Pricing and price ladders: create efficient ranges for own-label and branded items quickly.
- Promotion planning: design one-month promo strategies to increase volume while protecting margins.
- KPI monitoring and risk management: track category performance and avoid stock or margin losses.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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