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Category Management Course

Category Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Category Management Course offers a structured, step-by-step method to develop successful categories, illustrated with breakfast cereals. Participants learn to transform customer insights into optimised product ranges, effective pricing structures, focused promotional campaigns, and actionable store plans featuring KPIs, risk mitigation, and ready-to-use tools applicable across multiple sites.

Elevify advantages

Develop skills

  • Shopper insight mapping: convert cereal buyer data into effective retail strategies.
  • Assortment optimisation: develop, review gaps, and streamline SKUs for stores.
  • Pricing and price ladders: create efficient ranges for own-label and branded items quickly.
  • Promotion planning: design one-month promo strategies to increase volume while protecting margins.
  • KPI monitoring and risk management: track category performance and avoid stock or margin losses.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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