Business Development and Negotiation Course
This course equips you with essential business development and negotiation skills to secure high-value deals. You will learn market analysis, ideal customer profiling, pricing strategies, value communication, lead generation, and negotiation tactics to boost revenue, engage stakeholders, and excel in management and administrative roles driving organisational growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to analyse markets, identify ideal customers, craft strong value propositions, structure pricing and offers, generate leads effectively, and master negotiation techniques to overcome objections, secure pilot deals, and close contracts confidently for business growth.
Elevify advantages
Develop skills
- Market analysis to evaluate size, competition, and entry risks quickly.
- Ideal customer profiling with KPIs and pain points for targeted approach.
- Pricing strategies for SaaS, ROI justification, and upsell packages.
- Go-to-market plans with outreach, channels, and lead tracking.
- Negotiation tactics for pilots, objection handling, and confident closing.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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