Introduction to Employer Branding and Reputation Course
This course equips HR professionals with practical strategies to build a robust employer brand, enhance reputation, and draw top talent. It covers defining EVP, competitor analysis, audience segmentation, channel optimisation, content planning, referrals, review management, and performance tracking using metrics, dashboards, and experiments for ongoing refinement.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain essential tools to craft a powerful employer brand and reputation that pulls in skilled talent. Master defining an engaging EVP, analysing competitors, and creating audience personas. Execute a 90-day action plan to refine channels, content, and referrals, handle online reviews, and measure success with straightforward metrics, dashboards, and tests for sustained growth.
Elevify advantages
Develop skills
- Develop a compelling EVP by converting employee experiences into effective talent messaging.
- Conduct rapid talent market audits to benchmark competitors quickly.
- Create targeted channel strategies for engineers, product, and data professionals.
- Implement a 90-day employer branding playbook with content, referrals, and fixes.
- Handle online reputation by monitoring reviews and using response scripts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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