Strategies to Improve Employer Branding and Reputation Course
This course equips HR professionals and leaders with practical strategies to build a strong employer brand, attract top talent, and boost employee retention through actionable insights and tools.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short course teaches you how to create a genuine employer value proposition, enhance attraction through better job postings, career pages, and social media content, and improve internal employee experience via recognition, career progression, and better communication. You will learn to identify brand weaknesses, utilise review platforms and analytics, monitor essential metrics, and develop a 90/180/365-day action plan to elevate reputation and recruitment results.
Elevify advantages
Develop skills
- Identify employer brand gaps: convert scattered data into clear priorities quickly.
- Create authentic EVPs: develop tech-oriented messages that draw the right talent.
- Enhance talent attraction: optimise job ads, career pages, and social media content.
- Improve retention: establish recognition, growth opportunities, and manager communication.
- Monitor brand impact: utilise eNPS, Glassdoor, and recruitment funnel metrics in straightforward dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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