Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics techniques for retail and e-commerce in international contexts. Delve into monitoring cross-border traffic, integrating logistics and customs insights with key performance indicators, minimising cart abandonment rates, and fine-tuning revenue strategies based on country-specific factors, currencies, shipping expenses, and payment options to drive business growth effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in web analytics tailored for retail and e-commerce, emphasising international traffic patterns, conversion metrics, and revenue optimisation. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, dissect checkout processes, and create intuitive dashboards with key performance indicators. Conclude with a hands-on playbook for immediate application to enhance outcomes in diverse global markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment funnel tracking: analyse drop-offs, failures, and abandonment by region.
- Optimisation strategies: develop testing frameworks, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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