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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in web analytics tailored for retail and e-commerce, emphasising international traffic patterns, conversion metrics, and revenue optimisation. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, dissect checkout processes, and create intuitive dashboards with key performance indicators. Conclude with a hands-on playbook for immediate application to enhance outcomes in diverse global markets.

Elevify advantages

Develop skills

  • Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
  • Checkout and payment funnel tracking: analyse drop-offs, failures, and abandonment by region.
  • Optimisation strategies: develop testing frameworks, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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