Business Internationalization Strategy Course
Gain expertise in expanding your business abroad through a comprehensive internationalisation strategy. Learn to select promising markets, tailor your marketing mix, choose reliable partners, handle logistics efficiently, mitigate risks effectively, and monitor key performance indicators to ensure profitable growth across international borders.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course offers a straightforward, step-by-step guide to picking the best markets, identifying target customers, and positioning your brand successfully. You will master adapting products, pricing, distribution, and promotions, selecting optimal entry methods and partners, managing logistics and paperwork, and minimising risks using actionable KPIs, financial instruments, and compliance approaches that you can implement right away.
Elevify advantages
Develop skills
- Market selection: identify high-potential countries using quick research methods.
- Entry mode strategy: select and negotiate suitable partners and channels overseas.
- Export operations: manage logistics, Incoterms, and paperwork for seamless shipments.
- Risk control: handle currency, regulatory, and operational risks in new markets.
- Go-to-market mix: customise product, price, place, and promotion for each country.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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