Game Theory for Business Course
Gain expertise in applying game theory to business and economics contexts. Master modelling of pricing, marketing, and product strategies, anticipate competitor actions, and create payoff matrices that transform SaaS and Latin American market insights into precise, profit-driven decisions. Explore real-world applications through spreadsheet-based games, sensitivity testing, and strategic planning to enhance competitive edge in dynamic markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical game theory tools to analyse SaaS competition in Latin America markets, model pricing strategies, marketing efforts, and feature launches, while predicting competitor reactions using clear payoff frameworks. You will learn to construct normal-form and sequential games via spreadsheets, perform sensitivity analyses, and convert insights into actionable strategic plans, monitoring frameworks, and risk-managed decisions for everyday business challenges.
Elevify advantages
Develop skills
- Develop game modelling skills: construct payoff matrices and decision trees tailored for actual SaaS markets.
- Enhance competitive strategy: forecast rival actions and select profit-optimising moves swiftly.
- Master pricing analytics: simulate price adjustments, customer acquisition costs, lifetime value, churn rates, and margin effects in SaaS environments.
- Build market research capabilities: leverage efficient data sources for benchmarking pricing, features, and return on investment.
- Excel in scenario planning: conduct sensitivity analyses and refine strategies using real-time key performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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