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Behavioral Economics Course (English-named)

Behavioral Economics Course (English-named)
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with practical tools to grasp saving behaviours and craft effective product experiences. Explore core ideas like loss aversion, present bias, and hyperbolic discounting, then use them to identify user drop-offs, set smart defaults, minimise friction, and develop compelling messages. Gain expertise in A/B testing, essential metrics, and ethical practices for impactful interventions.

Elevify advantages

Develop skills

  • Diagnose savings biases: spot present bias, inertia, and mental accounts swiftly.
  • Design behavioural nudges: create defaults, reduce friction, and build commitment tools.
  • Conduct ethical A/B tests: define controls, sample sizes, and metrics for savings.
  • Optimise messaging: use framing, social proof, and timing for better engagement.
  • Analyse product data: link drop-offs and biases to specific UX improvements in savings.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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