Behavioral Economics Course (English-named)
This Behavioural Economics Course empowers economics professionals to convert insights on biases, choice architecture, and social norms into powerful savings products, intelligent experiments, and ethical user experiences that enhance activation, retention, and savings amounts. It covers diagnosing biases, designing nudges, running A/B tests, optimising messaging, and analysing product data for better UX in saving processes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical tools to grasp saving behaviours and craft effective product experiences. Explore core ideas like loss aversion, present bias, and hyperbolic discounting, then use them to identify user drop-offs, set smart defaults, minimise friction, and develop compelling messages. Gain expertise in A/B testing, essential metrics, and ethical practices for impactful interventions.
Elevify advantages
Develop skills
- Diagnose savings biases: spot present bias, inertia, and mental accounts swiftly.
- Design behavioural nudges: create defaults, reduce friction, and build commitment tools.
- Conduct ethical A/B tests: define controls, sample sizes, and metrics for savings.
- Optimise messaging: use framing, social proof, and timing for better engagement.
- Analyse product data: link drop-offs and biases to specific UX improvements in savings.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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