Consumer Behavior in Economics Course
Dive deep into consumer behaviour within economics, emphasising sustainable products. Acquire expertise in segmenting customers by behaviour, evaluating price sensitivity, setting up A/B tests, and leveraging behavioural insights for smart, profitable marketing and product choices that drive business growth effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course on consumer behaviour in economics equips you with practical tools to grasp why buyers opt for standard, premium, or eco-friendly refill cleaning products and how to shape their decisions. Gain skills in assessing price sensitivity, creating behaviour-driven customer segments, conducting A/B tests, monitoring vital metrics such as retention and customer lifetime value, and converting research findings into precise, data-backed marketing strategies that boost results swiftly.
Elevify advantages
Develop skills
- Develop behaviour-based customer segments for eco-friendly cleaning product markets.
- Create efficient surveys, polls, and social media monitoring to reveal purchase motivations.
- Utilise behavioural economics principles for pricing, promotion, and positioning green products.
- Design A/B and multivariate experiments to refine messaging, pricing, and product bundles.
- Analyse price elasticity, retention rates, and CLV metrics to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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