Business Management and Market Analysis Course
This course teaches business management and market analysis focused on Latin America. Learners will master market sizing, risk assessment, consumer behaviour analysis, and data-driven strategies for eco-friendly cleaning products, converting economic insights into profitable business decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to evaluate Latin American markets, estimate demand for eco-friendly cleaning products, and compare online versus physical retail. Master interpreting trends, assessing strategic choices, analysing competitors, and developing data-driven recommendations and action plans for effective business decisions.
Elevify advantages
Develop skills
- Market sizing for eco-friendly products: estimate TAM, SAM, and SOM using real data.
- Channel strategy analysis: compare online and physical retail performance.
- Trend and risk assessment: identify opportunities and threats from market signals.
- Strategic option evaluation: make ROI-based decisions for new initiatives.
- Evidence-based reporting: create concise, data-backed recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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