Business Economics Course
This course equips you with economic tools to excel in B2B pricing. Learn demand estimation, elasticity interpretation, market analysis, profit optimisation via A/B tests, policy and macro risk handling, competitor forecasting, and crafting implementable, data-driven strategies for sustained business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to optimise pricing on B2B digital platforms. Master demand estimation, elasticity analysis, market structures, cost-profit links, A/B testing, policy risks, competitor anticipation, and data-backed pricing plans for quick implementation.
Elevify advantages
Develop skills
- Data-driven pricing: Design, test, and optimise subscription prices swiftly.
- Elasticity modelling: Estimate demand curves for maximum revenue pricing.
- Macro and policy analysis: Adapt prices to inflation, taxes, and regulations.
- Profit simulation: Analyse costs, margins, and scenarios for smart pricing.
- Competitive strategy: Predict rivals and build defensive B2B pricing tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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