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Web Analytics Course
Unlock the potential of data with our Web Analytics Course, crafted for Business Intelligence professionals aiming to upskill themselves. Delve into practical recommendations for enhancing website design, optimising marketing campaigns, and refining content strategies. Become proficient in popular web analytics tools, learn their setup, and explore key metrics such as session duration, page views, and conversion rates. Gain insights into industry benchmarking, data analysis techniques, and effective report preparation to facilitate well-informed business decisions.
- Become proficient in web analytics tools: Configure and utilise essential analytics platforms.
- Optimise marketing strategies: Enhance campaigns with data-driven insights.
- Analyse key metrics: Evaluate session duration, bounce rate, and conversions.
- Benchmark against industry standards: Compare metrics to identify areas for improvement.
- Present data effectively: Create clear, impactful reports for stakeholders.

flexible workload of 4 to 360h
certificate recognized by MEC
What will I learn?
Unlock the potential of data with our Web Analytics Course, crafted for Business Intelligence professionals aiming to upskill themselves. Delve into practical recommendations for enhancing website design, optimising marketing campaigns, and refining content strategies. Become proficient in popular web analytics tools, learn their setup, and explore key metrics such as session duration, page views, and conversion rates. Gain insights into industry benchmarking, data analysis techniques, and effective report preparation to facilitate well-informed business decisions.
Elevify advantages
Develop skills
- Become proficient in web analytics tools: Configure and utilise essential analytics platforms.
- Optimise marketing strategies: Enhance campaigns with data-driven insights.
- Analyse key metrics: Evaluate session duration, bounce rate, and conversions.
- Benchmark against industry standards: Compare metrics to identify areas for improvement.
- Present data effectively: Create clear, impactful reports for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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