Predictive Analytics Models Course
Master predictive analytics for business intelligence. Gain skills to build, evaluate, and explain churn prediction models, engineer key features like RFM and behavioural data, design A/B-tested interventions, and transform data insights into revenue-boosting actions that enhance customer retention and business growth.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches building, evaluating, and deploying churn prediction models for real business impact. Cover data ingestion, feature engineering, model selection, probability calibration, and converting model outputs into reports, action plans, targeted campaigns, and A/B tests with KPIs for scalable customer retention strategies.
Elevify advantages
Develop skills
- Build churn prediction models: design, train, and tune them efficiently.
- Engineer RFM and behavioural features: convert raw customer data into predictive signals.
- Evaluate models using business KPIs: connect metrics to actual revenue outcomes.
- Explain model insights: convert churn drivers into actionable business plans.
- Design and test interventions: create A/B campaigns to reduce churn effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
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