Machine Learning for Business Course
Gain expertise in applying machine learning to business challenges like customer churn and discount targeting. Transform business intelligence data into actionable strategies, optimise metrics such as revenue, margins, and customer lifetime value, and build machine learning-powered campaigns that enhance retention, profitability, and informed decision-making across your organisation.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to structure churn prediction and discount targeting using machine learning, link models to key metrics like revenue, margin, and customer lifetime value, and create impactful business use cases. Participants handle real-world customer, behaviour, and marketing data, develop effective features, select appropriate metrics, and convert model predictions into privacy-safe, tested actions that drive measurable business improvements.
Elevify advantages
Develop skills
- Structure machine learning problems for churn and discounts to boost revenue and customer lifetime value.
- Build powerful features for churn and promotions from business intelligence, behaviour, and RFM data.
- Assess models using AUC, uplift, and link to profit and retention goals.
- Convert predictions into targeted campaigns, experiments, and strategies that increase earnings.
- Present machine learning outcomes, risks, and returns simply to business teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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