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E-commerce Analyst Course

E-commerce Analyst Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

You will learn how to set up and audit web analytics tracking, analyse customer behaviour across the purchase funnel, and build segmentation models that inform retention and acquisition strategies. You will apply attribution frameworks to evaluate marketing channel efficiency and run statistically valid A/B tests to validate site optimisations. The course also covers product and merchandising analytics, demand forecasting, and SQL and Python skills for independent data extraction. By the end, you will know how to design dashboards, deliver insight narratives, and position your analysis to influence real business decisions.

Elevify advantages

Develop skills

  • Funnel Analysis: identify and rectify drop-off points across the complete purchase funnel.
  • Attribution Modelling: evaluate marketing channel performance and guide budget allocation decisions.
  • Customer Segmentation: build RFM and cohort frameworks to target and retain high-value customers.
  • Experimentation Design: plan, conduct, and analyse A/B tests with statistical confidence and rigour.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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