Digital Analytics Course
This course equips you with essential digital analytics skills for business intelligence. You will learn to clean and prepare data, develop e-commerce metrics, perform significance tests, and create compelling KPI-driven reports that inform channel investments and drive measurable business outcomes. Perfect for professionals aiming to translate data into strategic decisions with confidence and clarity.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in cleaning and preparing web data, validating key metrics, and creating robust e-commerce KPIs. Dive into engagement analysis, customer segmentation, and statistical testing to confidently compare marketing channels. Master ROI estimation, investment prioritisation, and crafting stakeholder-ready reports with actionable insights backed by solid data-driven impact.
Elevify advantages
Develop skills
- Data storytelling: create concise reports and KPI narratives for executives.
- E-commerce metrics: calculate, segment, and validate key revenue KPIs.
- Web data preparation: efficiently clean, normalise, and document datasets.
- Channel analytics: evaluate attribution models and estimate ROI using limited data.
- Statistical testing: conduct fast and reliable significance tests for channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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