Data Analytics for Business Course
Master data analytics tailored for business and product management. Discover how to establish vital metrics, create efficient funnels, conduct experiments, develop insightful dashboards, and transform user behaviour data into strategic decisions that drive activation, retention, and engagement upwards. This comprehensive course builds essential skills for leveraging data to fuel business success and informed decision-making in dynamic environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips product managers with practical skills to set clear objectives, choose key North Star metrics, and link them to business results. You will learn to plan experiments, track events, examine user funnels, predict retention patterns, and convert data insights into precise roadmaps and reports. Gain the assurance to make data-driven choices that enhance user activation, engagement, and sustained growth.
Elevify advantages
Develop skills
- Product metrics design: swiftly convert business objectives into precise, measurable KPIs.
- Experiment setup: craft efficient A/B tests featuring robust metrics and safety measures.
- Event analytics: track product events reliably while ensuring privacy compliance.
- Funnel optimization: chart user paths, identify bottlenecks, and recommend swift improvements.
- Insight storytelling: create compelling dashboards and executive reports focused on actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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