Customer Analytics Course
Gain comprehensive expertise in customer analytics for business intelligence. Learn to clean and explore customer data effectively, construct meaningful segments and cohorts, evaluate channels and devices, predict churn risks, estimate customer lifetime value, and produce insightful reports that drive revenue growth and improve retention strategies across marketing, product, and CRM functions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate customer data, develop reproducible pipelines, and generate reliable summary metrics. You will master segmentation techniques, cohort analysis, RFM modelling, churn prediction proxies, basic CLV calculations, and category performance evaluation. Additionally, gain expertise in channel and device assessment, statistical testing methods, and effective reporting to convert insights into actionable strategies for marketing, product development, and CRM optimisation.
Elevify advantages
Develop skills
- Customer data cleaning: develop efficient, dependable pipelines for analytics-ready data.
- Exploratory customer metrics: identify revenue patterns, cohorts, and skewed distributions.
- Behavioural segmentation: create RFM, cohort, and value tiers to enable decisive actions.
- Channel and device analysis: assess ROI comparisons and optimise budget allocations.
- Retention and CLV basics: quantify churn risks and project lifetime value swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course