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Customer Analytics Course

Customer Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with skills to clean and validate customer data, develop reproducible pipelines, and generate reliable summary metrics. You will master segmentation techniques, cohort analysis, RFM modelling, churn prediction proxies, basic CLV calculations, and category performance evaluation. Additionally, gain expertise in channel and device assessment, statistical testing methods, and effective reporting to convert insights into actionable strategies for marketing, product development, and CRM optimisation.

Elevify advantages

Develop skills

  • Customer data cleaning: develop efficient, dependable pipelines for analytics-ready data.
  • Exploratory customer metrics: identify revenue patterns, cohorts, and skewed distributions.
  • Behavioural segmentation: create RFM, cohort, and value tiers to enable decisive actions.
  • Channel and device analysis: assess ROI comparisons and optimise budget allocations.
  • Retention and CLV basics: quantify churn risks and project lifetime value swiftly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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