Customer Analytics Course
Gain comprehensive expertise in customer analytics for business intelligence. Learn to clean and explore customer data effectively, construct meaningful segments and cohorts, evaluate channels and devices, predict churn risks, estimate customer lifetime value, and produce insightful reports that drive revenue growth and improve retention strategies across marketing, product, and CRM functions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate customer data, develop reproducible pipelines, and generate reliable summary metrics. You will master segmentation techniques, cohort analysis, RFM modelling, churn prediction proxies, basic CLV calculations, and category performance evaluation. Additionally, gain expertise in channel and device assessment, statistical testing methods, and effective reporting to convert insights into actionable strategies for marketing, product development, and CRM optimisation.
Elevify advantages
Develop skills
- Customer data cleaning: develop efficient, dependable pipelines for analytics-ready data.
- Exploratory customer metrics: identify revenue patterns, cohorts, and skewed distributions.
- Behavioural segmentation: create RFM, cohort, and value tiers to enable decisive actions.
- Channel and device analysis: assess ROI comparisons and optimise budget allocations.
- Retention and CLV basics: quantify churn risks and project lifetime value swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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