Competitive intelligence Course
This course equips you with essential competitive intelligence techniques for the BI SaaS sector. You will learn to map competitors, analyse products and pricing, gather customer insights, and produce battlecards and memos that boost sales success and refine product and market strategies effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to analyse the competitive landscape in BI SaaS, dissect product features, identify customer pain points, evaluate pricing strategies, derive insights from public data, and create effective battlecards and executive memos for improved positioning, higher win rates, and strategic decisions.
Elevify advantages
Develop skills
- Competitor mapping: Create detailed BI SaaS profiles using quick public research.
- Product analysis: Compare BI features, user experience, and roadmaps for differentiation.
- Pricing insights: Analyse BI SaaS pricing, packaging, and commercial strategies swiftly.
- Winning battlecards: Develop concise sales sheets, rebuttals, and key win points.
- Executive memos: Transform intelligence into targeted risk assessments and action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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