Business Analytics and Big Data Course
Gain expertise in business analytics and big data for business intelligence. Learn to build e-commerce data models, develop robust SQL queries, implement Python and big data pipelines, monitor key performance indicators, and transform web traffic, order, and funnel data into valuable insights and strategic business decisions that drive growth and efficiency.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with skills to create e-commerce database structures, process and purify big CSV files, craft effective SQL queries for revenue, conversions, and attribution analysis. You will calculate essential KPIs, examine customer funnels across countries, devices, and channels, and convert data insights into actionable recommendations, tests, and interactive dashboards using Python, pandas, PySpark, and advanced visualisation software.
Elevify advantages
Develop skills
- E-commerce SQL analytics: rapidly calculate revenue, funnels, and conversion KPIs.
- Marketing attribution using SQL: analyse first-touch, last-touch, and channel ROI effectively.
- Python and PySpark for cohort analysis: track retention, funnels, and user event behaviours.
- Data modelling and ingestion: create schemas and efficiently load large CSV datasets.
- Data quality assurance: profile, clean, and validate business intelligence datasets reliably.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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