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Strategic Account Management Course

Strategic Account Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course provides practical strategies to expand key accounts in retail and B2B SaaS. You will learn client lifecycle management, account planning, value mapping, stakeholder engagement, negotiation skills, risk mitigation, and competitive defence. Utilise ready templates, KPIs, and 12-month planning tools to enhance retention, drive expansion, and ensure consistent revenue growth.

Elevify advantages

Develop skills

  • Strategic account planning: create targeted plans to boost B2B SaaS revenue quickly.
  • Customer insights and ROI modelling: convert client data into strong business cases.
  • Stakeholder engagement: identify, influence, and align executives in retail chains.
  • Opportunity design: develop pilots and upsell strategies for retail SaaS.
  • Risk and negotiation tactics: safeguard key accounts and secure renewals effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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