Metrics and KPIs Course
Master key metrics and KPIs tailored for B2B SaaS environments. Discover how to define objectives, monitor marketing, sales, and retention metrics, develop effective dashboards, and convert data insights into decisive actions that enhance revenue growth, operational efficiency, and team alignment across business and management functions. This equips professionals with practical tools to drive sustained performance improvements in dynamic SaaS operations.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Metrics and KPIs Course offers a straightforward, hands-on approach to setting objectives, choosing appropriate KPIs, and linking them to revenue, customer retention, and business expansion. Gain knowledge on vital marketing, sales, and customer success indicators, monitor them using your current tools, create powerful dashboards, establish practical 12-month goals, and conduct targeted experiments to enable quicker, data-backed choices and boost quarterly results.
Elevify advantages
Develop skills
- Develop a targeted KPI framework by aligning top-level goals with precise, trackable metrics.
- Expertise in SaaS revenue KPIs including ARR, MRR, sales funnel analysis, and efficiency measures.
- Enhance marketing effectiveness through MQL tracking, CAC optimisation, and multi-touch attribution.
- Improve customer retention by evaluating churn rates, NRR, and health indicators for quick gains.
- Create practical dashboards with goal settings, alerts, and review processes that spur immediate action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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